Schulze Professor of Entrepreneurship / Schulze School of Entrepreneurship / University of St. Thomas
Simon Sinek presents a simple but very powerful idea: the power of "why," specifically the power of creating a purpose, a cause or a belief that motivates others. If you are leading a startup, group or team, creating a shared purpose is perhaps the most important outcome you can achieve. http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en